EIIIDO

Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting
Side profile of a model wearing EIIIDO smart sunglasses in a monochrome setting

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    Creative Direction

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    Post Production

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    Marketing

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    Design

EIIIDO is the next generation of smart eyewear that balances function and style.

The campaign presents the product in motion and in use, focusing on how the glasses sit on the face, move with the body and exist as part of a personal look. Clean silhouettes, controlled contrast and minimal styling keep attention on the object itself rather than the technology behind it.

Front-facing portrait of a model wearing oversized smart sunglasses
Front-facing portrait of a model wearing oversized smart sunglasses

For EIIIDO, ISO set out to reposition smart eyewear through design, styling and physical presence rather than feature-led storytelling. The campaign was shaped around wearability and form, using movement, scale and contrast to foreground the object itself.

By treating the glasses as a fashion item first, the work establishes a visual language that feels confident and contemporary. Technology is embedded quietly, allowing the campaign to communicate intelligence through restraint and clarity rather than explanation.

Product shot of EIIIDO smart sunglasses on a neutral background
Product shot of EIIIDO smart sunglasses on a neutral background
Model wearing smart sunglasses while jumping in a studio setting
Model wearing smart sunglasses while jumping in a studio setting
Billboard display featuring EIIIDO smart sunglasses in an urban environment
Billboard display featuring EIIIDO smart sunglasses in an urban environment

EIIIDO launched as a new kind of smart eyewear that does not announce itself as technology. The campaign reframed the product as an object of style first, intelligence second, letting design, movement and presence do the work of communication. By focusing on form, wearability and restraint, the project establishes EIIIDO as a contemporary, confident brand where technology is felt.

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