Solaris

Close-up portrait of a woman with braided hair and reflective sunglasses on a red background
Close-up portrait of a woman with braided hair and reflective sunglasses on a red background

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    Creative Direction

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    Post Production

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    Marketing

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    Design

Solaris came to ISO with a clear ambition, cut through the premium eyewear market with something truly bold.

The campaign was built around presence rather than product explanation, drawing from music, attitude and self-expression instead of traditional luxury cues. Clean silhouettes, controlled contrast and bold composition placed emphasis on how the eyewear sits within a personal style, allowing the object to feel worn and lived-in rather than technical.

iPad displaying a magazine-style cover featuring a woman in sunglasses on a dark textured surface
iPad displaying a magazine-style cover featuring a woman in sunglasses on a dark textured surface

For Solaris, ISO developed the creative direction and led the campaign with a focus on clarity and impact. The work was shaped around a strong central figure, using framing, repetition and contrast to establish tone and energy across the visuals.

Portrait of a woman wearing sunglasses and hoop earrings against a red background
Portrait of a woman wearing sunglasses and hoop earrings against a red background
Full-body portrait of a woman standing against a red background
Full-body portrait of a woman standing against a red background
Bus stop advertisement display featuring a fashion poster in an urban street setting
Bus stop advertisement display featuring a fashion poster in an urban street setting

By prioritising character and attitude over specification, the campaign positions Solaris as a contemporary eyewear brand that communicates intelligence through restraint. The result is a confident visual system that feels premium without pretence, bold by design rather than explanation.

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