Yzuki

Close-up portrait of a model in denim clothing with flowing blue hair and pink tentacle shapes behind her
Close-up portrait of a model in denim clothing with flowing blue hair and pink tentacle shapes behind her

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    Creative Direction

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    Campaign

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    Post Production

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    Design

YZUKI is a contemporary denim brand defined by raw attitude, tension and movement. Shaped through street culture.

The imagery combines street-level realism with surreal visual elements, using scale and motion to heighten presence. Denim silhouettes are grounded and functional, set against compositions that push beyond the expected to create impact without relying on trend or nostalgia.

Full-body street fashion portrait of a model wearing denim, surrounded by pink tentacle-like forms
Full-body street fashion portrait of a model wearing denim, surrounded by pink tentacle-like forms

For YZUKI, ISO developed the creative direction and led the campaign execution across stills and out-of-home. The work explores the relationship between control and disruption, balancing clean, precise styling with moments of visual pressure and release, allowing tension and movement to shape the identity of the brand.

Folded denim jeans placed on the ground with pink tentacle shapes around them
Folded denim jeans placed on the ground with pink tentacle shapes around them
Dynamic street portrait of a denim-clad model mid-jump with pink tentacle-like forms in the background
Dynamic street portrait of a denim-clad model mid-jump with pink tentacle-like forms in the background
Billboard display featuring a fashion campaign image of a model with blue hair and pink tentacle shapes
Billboard display featuring a fashion campaign image of a model with blue hair and pink tentacle shapes

By introducing bold graphic elements and dynamic posing, the campaign positions YZUKI as a brand rooted in confidence and modern expression. Denim is presented as durable, assertive and unmistakably current.

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